Deal verdict
Too early to call.
We need 30 days of prices for the Cool Gel-Flex + Memory Foam Mattress before judging the deal.
So Soft Beds
Not enough history yet
£244 Size not stated · Memory foam
£244 today. We started tracking this on 13 Nov 2026. A verdict needs 30 days of prices.
Checked
Emma
Worth waiting
£423.20 Double
It's been cheaper. It was £398.65 on 6 Sep 2026. It's been £423.20 or less for 32% of the 294 days we've tracked.
Checked
| Cool Gel-Flex + Memory Foam Mattress | Emma Original Mattress | |
|---|---|---|
| Mattress type | Memory foam | Not stated |
| Warranty | 2 years | 10 years |
| Firmness | Not stated | Medium firm |
| Layers | Not stated | 5 |
| Sizes | Size not stated | Single, Small Double, Double, EU Double, King, EU Queen, Super King |
Specs are the figures each retailer publishes. Prices are for the size shown above.