Privacy
We collect as little about you as we can. You don't need an account (an email address is only needed if you set a price alert), this site doesn't set cookies, and we never store your IP address.
Who we are
The Usual Price is run by Tom Childs, who is responsible for any personal information described here. You can contact us at [email protected].
What we collect
- Server logs
- When you load a page, our server records the page address (including any search words you typed), the time, and the type of browser you're using. It doesn't record your IP address. We use these logs only to keep the site running and secure, and we delete them after 30 days.
- Visit statistics
- To see how the site is used, a small script on each page tells our server which page you opened and which website, if any, sent you there. We record that with your country (supplied by Cloudflare) and whether you're on a phone. To count each visitor once a day, we combine your IP address and browser details with a random value that changes daily and is then deleted, and keep only the scrambled result. We never store your IP address, and once the day's random value is deleted the result can't be linked back to you or to your other visits.
- Clicks to retailers
- When you click through to a retailer, we record which product you chose and which page you were on, with the same daily code. We use this to see which pages are useful.
- Price alerts
- If you set a price alert, we keep your email address, the mattress and size, and the price you chose, so we can email you when it drops. We send a confirmation email first and delete your address if you don't confirm within 7 days. Every alert email has a link that stops the alert and deletes your address from it straight away. We never use your address for anything else or share it.
- Emails you send us
- If you email us, we keep your message and email address so we can reply and deal with what you've asked. We delete them when they're no longer needed for that.
Cookies
This site doesn't set any cookies of its own for visitors. The only cookies it sets are for the site owner: one to log in to view statistics, and one that stops the owner's own visits being counted. Cloudflare, which protects and delivers our site, may set a cookie that's strictly necessary to block automated attacks.
When you click a link to a retailer, you leave our site. The retailer, and any affiliate network that link goes through, may set their own cookies under their own privacy policies.
Who else handles data
- Cloudflare delivers and protects our site, and briefly processes your IP address to do that.
- DigitalOcean hosts our server in London.
- Resend sends our price alert emails, so it handles the email address you give us for an alert.
We don't sell or share personal information with anyone else.
Your rights
Under UK data protection law you can ask to see, correct or delete personal information we hold about you, or object to how we use it. Email us and we'll respond within one month. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.
Last updated 13 November 2026.